The Benefit of Designing for Everyone
Poor design is a barrier to accessing products and services for at least five million Australians! A body of work by the Centre for Inclusive Design has resulted in a resource called The Benefit of Designing for Everyone. This demonstrates inclusively designed products and services can reach and benefit up to four times the size of the intended or original market. When you consider the over $40 billion annual disposable income generated by these excluded Australians and their networks, there are financial, economic and social benefits to inclusive design. However, it is important that inclusivity is addressed in the beginning of the process because the cost of doing so increases the later it is implemented.
Poor design can result in complaints, legal issues, delays, expensive retrofits and can negatively impact brand reputation. Our world and consumer expectations are quickly changing and this transformation needs to be supported by design rather than limited by it. Read the short resource and be inspired by their challenge:
It is time to lose the ‘one size fits all’ of today, and gain the ‘design for one, and extend to many’ that is, tomorrow.